Positioning depletion of, the designated bit pointless, would not have spread the results. It is currently the textile industry, brand positioning, an important reason for homogenization. Specifically the following situations:
The first is the so-called brand positioning company simply can not be regarded as positioning, business simply do not understand what is the brand positioning. Such as * mention it's brand positioning, brand is "in the high-end home textiles", home textiles, is a category positioning, the high-end is the product price positioning. This company is obviously misunderstood the brand positioning and product positioning relationship. Product positioning and category positioning are generally made based on current market behavior, and therefore constantly changing, if an enterprise to product positioning and price positioning mistaken for brand positioning, it will cause no brand direction in the market transition process, Always follow the trend of passive, but not the market leader.
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